About me
Hi, I'm Pascal
Digital entrepreneur, Salesforce specialist, and builder of digital initiatives. I help organizations and professionals become stronger through technology — not by doing everything for them, but by making them better themselves.
From Stroe (the most beautiful village on the Veluwe, of course) I build consultancy labels, software initiatives, and AI-driven tools that add real value. No thick reports or endless projects, but smart solutions that work in practice.
A builder at heart
My career started in practice. For years I worked with companies where processes, systems, and people had to work together daily — and where technology sometimes helped, but often was made unnecessarily complicated. That's where I discovered my strength: bringing structure, simplifying, and building solutions that are actually used.
After years of experience as an employee, I decided to do things differently. As an independent entrepreneur, I didn't just want to contribute to projects, but to build digital initiatives myself that make lasting impact. Instead of setting up one classic consultancy firm, I chose to develop multiple initiatives under Van de Braak Consultancy. Each initiative has its own focus, but they share the same foundation: using technology to make people and organizations more independent, smarter, and stronger.
Whether it's building a specialized consultancy label like CRM Force, developing inspection software like Solviento, or AI-driven platforms like WP Studio Builder and Apex Studio Builder — I'm always looking for ways to make complex technology practical, scalable, and understandable.
Areas of expertise
Salesforce
Deep experience with Salesforce architecture, development, and implementation. I help organizations not just with their CRM, but with smarter process design so they stay in control.
AI & Automation
AI isn't a trick, it's an accelerator. I use modern development methods and AI-powered workflows to build faster, smarter, and more scalable.
Building Digital Businesses
I help digital ideas grow from concept to mature platform. Not as loose projects, but as initiatives with structure, scalability, and future.
Software Development
From internal tools to full-fledged platforms: I build robust digital solutions with modern technology and a strong focus on long-term value.
Training & Enablement
Sharing knowledge is essential. With tools like the training modules from CRM Force, I help professionals grow in their role and become more independent in working with technology.
Digital Strategy
I don't just think about tools, but about the role of technology within your organization. How do you ensure systems strengthen your business instead of slowing it down?
My vision
I believe technology should strengthen organizations, not make them dependent. My goal is to help businesses and professionals become stronger themselves by building smart digital solutions.
Not just advice. Not just execution. But digital initiatives and products that can stand on their own.
Explore my initiatives