About me
Hi, I'm Pascal
Digital entrepreneur, Salesforce specialist and builder of digital initiatives. I help organizations and professionals get stronger with technology, so they can eventually do it without me.
From Stroe (the finest village on the Veluwe, obviously) I build consultancy labels, software initiatives and AI-driven tools. What I deliver goes into use the next day, instead of disappearing into a report.
A builder at heart
My career started in practice. For years I worked with companies where processes, systems and people had to work together every day. Technology sometimes helped there, but more often it was made needlessly complicated. That is where I found my strength: adding structure, simplifying, and building solutions that actually get used.
After years of employment I decided to do things differently. As an independent entrepreneur I wanted to go beyond working on other people's projects and build digital initiatives of my own that make lasting impact. Instead of setting up one classic consultancy firm, I chose to develop several initiatives under Van de Braak Consultancy. Each initiative has its own focus, but they share the same foundation: using technology to make people and organizations more self-reliant.
Whether it's a specialized consultancy label like CRM Force, inspection software like Solviento, or AI-driven platforms like WP Studio Builder and Apex Studio Builder: I always look for ways to make complex technology practical, scalable and understandable.
Areas of expertise
Salesforce
Deep experience with Salesforce architecture, development and implementation. I set up processes so your team keeps control of them afterwards.
AI & Automation
AI speeds up the building, it doesn't replace the craft. With modern development methods and AI-supported workflows I deliver faster without giving up quality.
Building Digital Businesses
I help digital ideas grow from concept to mature platform, with structure, scalability and a future built in from the first version.
Software Development
From internal tools to full-fledged platforms: I build robust digital solutions with modern technology and a strong focus on long-term value.
Training & Enablement
Sharing knowledge is essential. With tools like the training modules from CRM Force, I help professionals grow in their role and become more independent in working with technology.
Digital Strategy
Which tool you pick is usually the easy question. I think along about the role of technology in your organization: how do you make sure systems strengthen your business instead of slowing it down?
My vision
I believe technology should strengthen organizations, not make them dependent. My goal is to help businesses and professionals become stronger themselves by building smart digital solutions.
Digital initiatives and products that stand on their own, even if that means you won't need me afterwards.
Explore my initiatives