Whitepaper · 2026 edition

From WooCommerce
to custom

How to rebuild a WordPress shop into a lightning-fast, fully owned Next.js stack — and how we did it with Cursor and AI. With RoPa Workwear's shop (4,000+ products) as a complete case study and a hands-on guide to the tooling.

52
pages
21
chapters
99/100
PageSpeed (desktop)
Download for € 5

€ 5 excl. VAT · all proceeds go to charity

What you'll learn

Two parts that together give the full picture.

Part 1 — From WooCommerce to custom

  • Why leave WooCommerce, and when custom pays off
  • The complete tech stack in plain language
  • The four speed principles — with PageSpeed proof (before/after)
  • Costs, how long it takes and the pitfalls

Part 2 — Building with Cursor

  • The models and why we use Opus
  • MCP tooling, skills and rules — with examples
  • Supabase and RLS, env vars and secrets, and the vibe-coding pitfalls
  • Effective prompting and a fully worked case study

The full table of contents

21 chapters plus a glossary — this is what you get for your € 5.

Part 1 — From WooCommerce to custom

  • 01Introduction
  • 02Why leave WooCommerce?
  • 03The target stack
  • 04The four principles behind the speed
  • 05What does it cost?
  • 06The 13-phase migration plan
  • 07How long does it take?
  • 08Preserving SEO during migration
  • 09Pitfalls and lessons

Part 2 — Building with Cursor

  • 10Working with Cursor
  • 11The models: why Opus
  • 12MCP: connecting your tools
  • 13Skills and Rules
  • 14Under the hood
  • 15AI in practice
  • 16Effective prompting
  • 17From prompt to production
  • 18Case study: the embroidery-card fee

Closing

  • 19After go-live
  • 20The complete checklist
  • 21About us and what's next

Appendix: Glossary

The proof, in black and white

Same shop, same Google PageSpeed test — before (WooCommerce) and after (Next.js).

Mobile

Before — WooCommerce
Mobile Before — WooCommerce
After — Next.js
Mobile After — Next.js

Performance 40 → 94 · LCP 22.7s → 3.0s

Desktop

Before — WooCommerce
Desktop Before — WooCommerce
After — Next.js
Desktop After — Next.js

Performance 75 → 99 · LCP 4.1s → 0.6s

100% for charity

All proceeds from this whitepaper go to Stichting Make Memories, which creates special experiences for seriously ill people. Cover the transaction fee and the full amount reaches the charity.

Visit Stichting Make Memories
1
downloads
5,00
raised for charity

Who's behind this

Written from real-world practice, by the people who built it.

Pascal van de Braak

Pascal van de Braak

Van de Braak Consultancy

Builds digital businesses and custom web shops with AI and modern tooling. Delivered the RoPa shop end to end.

LinkedIn
Gerwin Morren

Gerwin Morren

Next Win

Project partner and specialist in fast, scalable web solutions.

LinkedIn

Download the whitepaper

Pay securely with iDEAL. Right after payment you receive the PDF and a receipt by email. We only ask for your email — no name or phone number needed.

Sold and invoiced by CRM Force B.V. (VAT registered). You receive a simplified invoice by email. The counter shows the net amount that goes to the charity.

Total6,40

€ 5 excl. VAT · € 6,05 incl. btw

We send the whitepaper and receipt to this address.

€ 5,00 of this goes to Stichting Make Memories.

Payment is handled securely by Mollie (iDEAL).

Frequently asked questions

Why does the whitepaper cost € 5?

A small threshold means the knowledge reaches people who genuinely want to use it. And best of all: all proceeds go to charity.

What exactly do I get?

A 52-page PDF with 21 chapters and a glossary — from the migration and costs to a complete guide to building with Cursor.

How is it delivered?

Right after payment you can download the PDF, and you receive the whitepaper plus a receipt by email. The download link stays valid for 30 days.

Do I get an invoice?

Yes. You receive a simplified invoice from CRM Force B.V. by email. All we need is your email address — no name or address.

Where does my money go?

The net proceeds go entirely to Stichting Make Memories. If you choose to cover the transaction fee, the full amount reaches the charity.